When a company decides to seek new markets, to offer its products to other countries, it is necessary to apply an R&D (Research and Development).
This plan aims to seek more detailed information on the chosen target market before major investments such as international fairs for example. In it, you will be able to be guided which the different modalities could be identified to have a faster return from the project, if it would be direct export, indirect export, licensing for products, search of investors, private label, opening another unit, acquiring local companies, and e-commerce, market place, among others.
The strategy may go through stages, in which normally companies that have never exported, start at the corporate level that can be subdivided into adaptability, standardization and transnational.